rethink(ip)

Patent Preparation and Prosecution Isn't a Commodity

Posted by Douglas Sorocco at August 28, 2005 08:08 PM

Via Brand Autopsy quoting Hugh MacLeod:

...when you start turning your products into commodities, you start treating your customers like commodities.

Patent preparation isn't a commodity, no matter what some folks think.  When preparation and prosecution becomes a loss leader, so do your clients.