May 06, 2006


Rethink(IP)

The last gasp of a dying industry?



by Douglas Sorocco




Commercial skipping to cost $8 billion in TV ads this year?

When will the networks realize that the customer is always right?

Perhaps ABC.com’s experiment is a step in the right direction… although, I wonder how much precious firm bandwidth is going to be flushed down the toilet every Monday from folks watching that housewife show?




Posted to Rethink(IP) by Douglas Sorocco in categories: Rethink(THIS!)
E-mail us regarding this post at rethinkip at gmail dot com.
Copyright 2006 Douglas Sorocco