August 28, 2005


Rethink(IP)

Patent Preparation and Prosecution Isn't a Commodity



by Douglas Sorocco




Via Brand Autopsy quoting Hugh MacLeod:

...when you start turning your products into commodities, you start treating your customers like commodities.
Patent preparation isn't a commodity, no matter what some folks think.  When preparation and prosecution becomes a loss leader, so do your clients.




Posted to Rethink(IP) by Douglas Sorocco in categories: Client Relationships ~The Practice
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Copyright 2005 Douglas Sorocco